Digital allows you to update your messages on the fly, run multiple messages in your spot, and incorporate RTD and social media feeds. Static billboards are typically rented on longer term contracts because most people travel the same route on a regular basis, people will likely be exposed to your billboard multiple times, which can greatly increase your brand awareness and lead to increased sales and attention.ĭigital billboards are electronic displays that are controlled remotely by computers and are taking the outdoor advertising experience to a whole new level. Since digital billboards are controlled remotely they offer much more flexibility to the advertiser. They allow businesses to choose the perfect location and are often placed along busy roads and intersections for maximum visibility. Static billboards are the only form of media that offers businesses constant 24/7 exposure that cannot be turned off, thrown away, or ignored, which in turn, makes them very effective at spreading brand awareness to the masses.īillboards are a powerful way to spread your message to a large number of people in a short amount of time. Static billboards have been a long-standing element of advertising for many companies throughout the years and have proven their worth among business owners. Which one is better for your business? Let’s explore. Digital and traditional billboards have their differences but are both excellent advertising options. But with the growth of digital LED billboards, advertisers now have many more options than ever before. It used to be that your own only option for billboards was to slap a bright picture and catchy slogan on the massive sign and call it good.
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